Check out this video from CBC about how the two engineers made there first million dollars. The video outlines how the two guys came up with one idea of a simple store that would sell one product, that is now popping up at many franchises across the country. We all love our Booster Juice drinks! 

A little background on Booster Juice!

Booster Juice first opened in Edmonton in 1999 and is proudly Canadian! However there are some locations in India, Saudi Arabia, the Netherlands and United Arab Emirates. Booster Juice was started by Dale Wishewan and Jon Amack who were both engineers. They thought of the idea during school but it would take time and planning on bringing a cold drink into Canada. The United States had a good market in the Juice and Smoothie segment and they realised it would be a matter of time before this trend would continue on to Canada. However how would  bringing a cold drink concept into Canada catch on? What do you think are some challenges they may face?